Senior Marketing Manager (CST/MST)

N-able is a company focused on redefining cyber resilience for businesses through their innovative platform. They are seeking a Senior Field Marketing Manager to lead regional marketing efforts across their reseller partner ecosystem, driving pipeline and revenue through strategic marketing initiatives and collaboration with sales teams.

Responsibilities:

• Develop and own regional marketing plans aligned to sales territories, partner priorities, and pipeline targets
• Co-create account-based marketing (ABM) programs (1:1 and 1:few) targeting named accounts in collaboration with AEs and partners
• Identify and prioritize high-value resellers and accounts to focus marketing investment for maximum impact
• Support both sell-to and sell-through motions, driving demand generation with and through partners
• Build and execute joint marketing plans with key resellers in alignment with CAMs
• Develop scalable reseller-led demand generation programs (events, campaigns, digital plays)
• Manage and optimize co-marketing investments (MDF) to drive measurable pipeline and ROI
• Strengthen partner engagement through co-branded campaigns, enablement, and local activations
• Plan and execute high-impact regional programs, including reseller events, executive roundtables, customer workshops, and targeted digital campaigns
• Support deal acceleration through tailored marketing activities aligned to pipeline stages
• Drive integrated campaigns across online and offline channels to increase engagement and conversion within target accounts
• Act as a trusted advisor to AEs, CAMs, and regional leadership, aligning marketing to business priorities
• Co-develop territory and account plans with sales and channel teams
• Run regular planning, pipeline review, and alignment sessions with key stakeholders
• Ensure tight alignment between reseller activity, sales focus, and marketing execution
• Own regional marketing contribution to pipeline and revenue targets
• Track, analyze, and report on program performance, pipeline impact, and ROI
• Continuously optimize programs based on data, insights, and sales feedback
• Manage regional budgets, ensuring efficient allocation and clear return on investment

Requirements:

• 5–7+ years in field marketing, channel marketing, or regional marketing roles
• Proven experience supporting reseller-led sales motions
• Proven track record of driving pipeline and revenue through marketing programs
• Experience working in hybrid go-to-market environments (direct + channel)
• Demonstrated success partnering closely with sales (AEs) and channel teams (CAMs)
• Hands-on experience with account-based marketing (ABM) and targeted demand generation
• Strong understanding of pipeline management, funnel metrics, and marketing attribution
• Ability to influence stakeholders and operate effectively in a cross-functional environment
• Highly organized with the ability to manage multiple priorities in a fast-paced setting
• Analytical mindset with strong proficiency in Salesforce and marketing analytics tools