Senior Manager, Market Expansion & Sales Development - NA

Brunswick Corporation is a global marine leader committed to innovating next-generation technologies that transform experiences on the water. The Senior Manager, Market Expansion & Sales Development is responsible for expanding and strengthening the North American dealer network while managing regional sales performance and supporting various brand initiatives.

Responsibilities:

• Prospect, evaluate, and sign new Bayliner, Trophy and Heyday dealers aligned with brand standards, market coverage, and growth objectives within assigned territory while assisting other markets as required
• Lead dealer onboarding and market entry activities, ensuring operational readiness and brand alignment
• Identify network gaps, white-space opportunities, and dealer optimization actions to support long-term growth
• Own wholesale sales performance and territory management for the Southeast region
• Develop and execute regional sales strategies to achieve volume, mix, and profitability targets
• Conduct regular dealer business reviews, providing performance guidance and sales planning support
• Track market trends, competitive activity, and dealer health to proactively manage risk and opportunity
• Act as single point of contact for FBC franchise & corporate network relationships within the assigned region
• Coordinate boat placement, fleet planning, and model mix to align with club utilization and Bayliner/Trophy objectives
• Collaborate with Freedom leadership to support growth, retention, and brand representation initiatives
• Attend and support annual FBC Forum
• Support and execute dealer network and regional sales strategies related to the Trophy brand relaunch
• Assist in identifying, onboarding, and supporting Trophy-capable dealers in priority markets
• Ensure alignment with go-to-market plans, training activities, retail launch activities, and brand standards at the dealer level
• Assist in the development of retail sales, marketing, and promotional programs to drive dealer retail success
• Support execution of national and regional retail initiatives, including inventory planning, flooring utilization, and promotional compliance
• Partner cross-functionally with marketing, finance, and operations to enhance retail effectiveness and customer experience
• Assist in the strategic development and execution of regional ‘Growth Plays’ to further engage dealers & customers in the brand and increase sales

Requirements:

• Bachelor's degree with 8–10+ years of experience in regional sales leadership, dealer/channel development, or related industries
• Proven track record building and expanding high-performing dealer networks
• Strong ownership of regional sales performance, with experience driving wholesale/retail growth, forecasting, and business planning
• Exceptional relationship management skills with ability to influence dealers, franchise partners, and senior stakeholders
• Demonstrated ability to work cross-functionally and support product launches, retail programs, and strategic growth initiatives