Senior Manager of Growth Marketing

CSC ServiceWorks is a company that makes everyday life easier for millions of people through innovative laundry and air solutions. The Senior Manager of Growth Marketing will be responsible for executing multi-channel growth strategies across B2B and B2C audiences, focusing on acquisition, activation, and retention through data-driven marketing efforts.

Responsibilities:

• Plan, launch, and optimize hands‑on paid media campaigns across Google, Meta, LinkedIn, email, and in‑app/push channels for both B2C and B2B audiences
• Develop and execute account‑based marketing (ABM) programs for priority B2B segments, aligning targeting, messaging, and channels with Sales and Revenue Management priorities
• Identify and analyze B2B and B2C segments to inform acquisition strategies, messaging, and offers
• Develop buyer signals and audience triggers to support personalized acquisition and engagement across the funnel
• Analyze onboarding, lead flow, and early engagement across B2B and B2C funnels to identify growth opportunities and friction points
• Partner closely with Sales, Revenue Management, and Customer Success to improve lead quality, pipeline conversion, and downstream outcomes
• Collaborate with Product and Analytics teams to improve conversion flows, experimentation, and performance measurement
• Enable lifecycle campaigns across owned, earned, and paid channels to drive ongoing engagement and retention in partnership with Lifecycle marketing
• Inform lifecycle strategy by contributing insights, audiences, messaging, and experimentation hypotheses
• Build B2B nurture and re‑engagement programs aligned to account stage, intent, and sales cycles, in partnership with Sales and Customer Success
• Work with Partnerships and internal stakeholders to support co‑marketing or partner‑driven growth initiatives where needed
• Own performance measurement across B2B and B2C metrics including CAC, LTV, MQLs, ROAS, ARPU, conversion rates, and pipeline influence
• Translate insights into clear recommendations and growth opportunities for Sales, Product, Revenue Management, Customer Success, and leadership
• Communicate campaign performance and learning regularly to senior stakeholders across the business

Requirements:

• Minimum 6 years of experience in growth, performance, or demand generation marketing in B2B environments. Bonus if experienced in B2B2C or B2C
• Proven, hands‑on experience building, launching, and optimizing paid media campaigns (e.g., Google, Meta, LinkedIn), not just managing agencies
• Demonstrated ownership of end‑to‑end demand generation, from acquisition through activation, retention, and measurable growth outcomes. ABM experience preferred
• Ability to develop and execute multi‑channel growth strategies, including paid media, lifecycle/CRM, and segmented or account‑based programs
• Strong track record of driving and improving core performance metrics (CAC, LTV, MQLs, ROAS, ARPU, conversion rates)
• Advanced analytical mindset with experience using data to diagnose issues, run experiments, and optimize campaigns at scale
• Proven success partnering cross‑functionally with Sales, Product, Operations and agencies to deliver growth outcomes
• Ability to operate as a senior individual contributor, owning both strategy and execution with minimal oversight. Strong understanding of CAC, retention and engagement metrics
• Comfortable working cross-functionally with design, product and agencies
• ABM experience preferred