Head of Marketing – Growth

Role Overview

• Own and execute RPM Healthcare's growth marketing strategy
• Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
• Partner closely with sales leadership to support pipeline generation and revenue growth
• Build lead nurturing programs that move prospects from awareness to opportunity
• Develop account-based marketing initiatives for strategic target accounts
• Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
• Improve lead conversion performance across the funnel
• Lead the ongoing evolution of the RPM Healthcare brand
• Improve website messaging, positioning, and user experience
• Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
• Ensure consistent messaging across all channels and customer touchpoints
• Help define how RPM Healthcare is positioned against competitors
• Create presentations, case studies, one-pagers, videos, and sales collateral
• Support executive presentations and conference opportunities
• Partner with sales to create targeted campaigns and outreach initiatives
• Build marketing programs that directly support revenue generation
• Work closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
• Establish KPIs, reporting processes, and performance dashboards
• Manage marketing budgets, contractors, agencies, and external vendors
• Continuously evaluate marketing effectiveness and ROI

Requirements

• 5+ years of marketing experience with increasing levels of responsibility
• Proven experience supporting revenue growth through marketing initiatives
• Strong understanding of demand generation, branding, content strategy, and sales enablement
• Experience working closely with sales organizations
• Ability to operate as both strategist and executor
• Strong project management and organizational skills
• Strong written and verbal communication skills
• Comfortable working independently in a fully remote environment
• Ability to thrive in a fast-moving, entrepreneurial organization
• Preferred Experience: Healthcare, healthcare technology, or digital health
• HubSpot, ZoomInfo, LinkedIn Advertising, Google Ads, Account-Based Marketing (ABM), Marketing automation, Brand development, B2B healthcare marketing, Population health, RPM, CCM, or value-based care

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Fully remote work environment
• Company-paid travel expenses for approved business travel
• Direct access to executive leadership
• Opportunity to build and shape the marketing function from the ground up