Senior Performance Marketing Manager - Paid Social

Samsara is a pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for improved operations. The Senior Performance Marketing Manager will lead paid social strategies to drive customer acquisition and business growth, focusing on campaign execution and performance analysis across various platforms.

Responsibilities:

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior
• Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets
• Maintain accurate budget tracking and pacing; flag risks and opportunities proactively
• Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs
• Present performance insights and strategic recommendations to marketing leadership on a regular cadence
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Requirements:

• 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus
• Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market
• Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube)
• Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo
• Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps
• Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously
• Bachelor's degree
• Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas
• A deep understanding of B2B attribution models and the non-linear buyer journey, particularly as it applies to video and social-first channels
• Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions (e.g., LinkedIn Matched Audiences, Meta Advantage+, Reddit interest targeting, etc)