Digital PR Specialist

Blue Array is the UK's most popular and largest specialist SEO agency, seeking an innovative Digital PR Specialist to join their vibrant team. In this role, you will own PR campaigns from ideation to execution, build strong client relationships, craft compelling campaigns, and collaborate with the SEO team to enhance brand visibility.

Responsibilities:

• Client Engagement: Build strong, trust-based relationships with your clients. You’ll be their main point of contact, ensuring clear communication, well-managed expectations, and campaigns that truly reflect their goals
• Innovative Campaign Creation: Craft compelling, data-driven PR campaigns that earn high-quality links and press coverage. You’ll balance standout, large-scale campaigns with creative, quick-turn mini-stories, always with an eye on results and brand impact
• Media Relations: Develop targeted media lists and nurture relationships with key journalists. You’ll pitch stories that deserve headlines and make sure our clients are featured in the right places
• Performance Monitoring: Track and report on coverage and campaign effectiveness. You’ll help clients understand the impact of Digital PR on brand visibility, providing insights that drive continuous improvement
• Collaboration: Work closely with our talented SEO team to find creative ways to align PR with broader strategies for maximum reach and recognition