Marketing Operations Manager

Instinct Science is at the forefront of veterinary innovation, offering a range of tools for the veterinary industry. The Marketing Operations Manager is responsible for architecting and improving the marketing systems and workflows, ensuring the marketing technology stack is optimized for performance and scalability.

Responsibilities:

• Own and administer the marketing technology stack, with HubSpot as the system of record, and maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, and Intercom
• Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts
• Design and deploy AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainability
• Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account
• Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it
• Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows
• Design, implement, and continuously refine lead scoring models, persona segmentation, and account tiering to support account-based marketing and revenue prioritization
• Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual
• Instrument the full marketing funnel in HubSpot, ensuring reliable attribution across channels and product lines
• Build and maintain marketing performance dashboards in HubSpot that give GTM leaders a reliable, real-time view of pipeline contribution, conversion rates, and channel performance
• Define and govern marketing metric definitions in alignment with the VP RevOps; flag and resolve discrepancies proactively
• Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual work
• Document all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not exist
• Serve as a trusted operational partner to Marketing leadership, translating campaign strategy into technical execution and feeding performance data back into planning
• Collaborate with Sales and Customer Experience Operations to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journey
• Partner with Revenue Operations peers and the VP RevOps to prioritize the RevTech roadmap, flag integration gaps, and support cross-functional reporting initiatives

Requirements:

• 6+ years of experience in Marketing Operations or a closely related discipline, with demonstrated ownership of the marketing tech stack and automation systems
• HubSpot expertise is required; CRM administration experience at an advanced level (not just user-level familiarity)
• Hands-on experience building AI-powered workflows and automations using tools such as Clay, Claude, n8n, or equivalent; comfort with no-code and low-code automation platforms
• Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments
• Experience with data enrichment tools, identity resolution, and multi-system integration management
• Proficiency with analytics and BI tools; Mixpanel and Metabase experience preferred
• Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work
• Strong analytical capability; able to instrument funnels, interpret attribution data, and translate findings into operational recommendations
• Experience in a multi-product or multi-segment SaaS environment preferred