Marketing Operations Manager, Email & AI

OpenSesame is the trusted partner for workforce reinvention in the age of AI. The Marketing Operations Manager will oversee email operations, utilizing AI to enhance campaign execution and ensure effective communication with prospects and customers.

Responsibilities:

• Complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.)
• Meet key stakeholders across growth marketing, RevOps, sales, and GTM ops; join campaign status meetings and begin contributing
• Review current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metrics
• Shadow and support 2–3 live campaigns across email, webinar, and event channels
• Audit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available (including Breeze)
• Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structure
• Independently own the build, QA, and launch of 3+ campaigns across email, webinar, event, or partner channels
• Own email operations end-to-end — segmentation, sends, deliverability monitoring, compliance, and performance reporting
• Map and document current campaign ops processes — intake, build, QA, and launch — for at least two recurring campaign types
• Build and launch your first agent
• Draft a structured intake checklist and Asana template for campaign requests
• Contribute optimization ideas based on email performance data — segmentation, timing, subject lines, CTAs
• Own the email channel end-to-end — including a defined testing roadmap and ongoing performance optimization
• Build and launch at least one AI-powered nurture sequence with improved personalization or segmentation tied to a specific funnel stage or ICP segment
• Lead a campaign retrospective using a HubSpot dashboard you've built — share findings and recommendations with the marketing team
• Contribute at least one documented, scalable workflow to the team's shared AI playbook
• Partner with relevant stakeholders to finalize and socialize an org-wide campaign intake and ops process

Requirements:

• Proven examples from your career that show you can do this job
• Experience building systems, driving alignment, and creating impact at scale
• Hands-on experience with tools like Claude, ChatGPT, and HubSpot Breeze
• Ability to care about the experience on the other end of every email sent
• Energized by building systems that scale
• Thrives in a team that moves fast and values impact
• Experience with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana
• Ability to complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.)
• Ability to meet key stakeholders across growth marketing, RevOps, sales, and GTM ops
• Experience reviewing current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metrics
• Experience shadowing and supporting live campaigns across email, webinar, and event channels
• Ability to audit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available
• Experience reviewing lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structure
• Ability to independently own the build, QA, and launch of campaigns across email, webinar, event, or partner channels
• Experience owning email operations end-to-end — segmentation, sends, deliverability monitoring, compliance, and performance reporting
• Ability to map and document current campaign ops processes — intake, build, QA, and launch
• Experience building and launching AI-powered nurture sequences with improved personalization or segmentation
• Ability to lead campaign retrospectives using a HubSpot dashboard
• Experience contributing documented, scalable workflows to a shared AI playbook