Sales Development Representative — MSP Channel

Marketopia is the IT channel's premier growth agency, seeking a Sales Development Representative who understands the MSP ecosystem. The role involves qualifying leads, engaging with MSP owners, and driving outbound prospecting to connect channel partners with effective solutions.

Responsibilities:

• Qualify inbound leads from Marketopia's marketing campaigns, referrals, and vendor partnerships — quickly assessing fit, budget authority, need, and timing
• Execute high-volume outbound prospecting via phone, email, and LinkedIn to identify and engage MSP owners and decision-makers who would benefit from Marketopia's growth services
• Book qualified discovery meetings and ensure seamless handoffs with full context on each prospect so nothing falls through the cracks
• Leverage your MSP channel knowledge to have credible, consultative conversations about lead generation challenges, sales process gaps, and marketing ROI
• Maintain clean, accurate pipeline data in CRM — tracking activity, logging conversations, and managing follow-up cadences with discipline
• Collaborate with the sales and marketing teams to refine messaging, identify high-converting lead sources, and sharpen qualification criteria over time
• Hit and exceed weekly and monthly KPIs including qualified meetings set, conversations held, and pipeline sourced
• Stay sharp on the MSP channel — attending virtual events, reading industry publications, and building genuine relationships within the community

Requirements:

• 2+ years of experience in the MSP channel — either in a sales, business development, or client-facing role at an MSP, vendor, or distributor
• 3+ years of SDR or inside sales experience with demonstrated ability to hit activity and pipeline metrics
• Genuine fluency in managed services — you understand RMR/MRR models, the SMB buyer, common MSP pain points, and how the vendor ecosystem works
• Proven ability to run disciplined outbound cadences across phone, email, and social — not just waiting for inbound
• Strong objection handling and discovery skills; you know how to qualify quickly and disqualify respectfully
• CRM proficiency (HubSpot, ConnectWise, or similar); you keep your pipeline clean and your follow-ups on time
• Competitive, coachable, and resilient — you treat rejection as data, not defeat
• Excellent written and verbal communication; you can craft a compelling prospecting email and hold a sharp phone conversation in the same hour
• Experience selling or working alongside MSP marketing, appointment setting, or lead generation services
• Familiarity with tools like ConnectWise, Kaseya, Datto, or other channel-specific platforms
• Active presence in the MSP community — peer groups, HTG, CompTIA, ASCII, or similar
• Experience using sales engagement platforms (Salesloft, Outreach, Apollo) to manage multi-touch cadences at scale