Marketing Manager

WESSCO International is a B2B marketing agency specializing in branded collaborations for the travel and hospitality industries. The Marketing Manager will develop and pitch creative multi-platform campaigns, support new business efforts, and manage marketing programs from concept to launch.

Responsibilities:

• Identify industry trends that inform brand partner acquisition strategy
• Conduct market and consumer research to understand traveler preferences and customer needs
• Evaluate and prioritize potential brand partners across key categories
• Translate insights into actionable strategies that support product development, campaigns, and proposals
• Lead development of concepts for client proposals and RFP responses
• Build cohesive narratives that connect brand partners, product design, and customer strategy
• Partner with the design team to bring concepts to life visually and experientially
• Develop integrated marketing campaign concepts in collaboration with brand partners
• Support preparation and delivery of client presentations and proposals
• Contribute to initiatives that drive new business opportunities
• Manage WESSCO’s digital presence, including website, LinkedIn, and Instagram
• Develop content across digital, social, and video in collaboration with internal teams and external partners
• Write and edit copy for presentations, PR materials, and marketing communications
• Support communications related to client engagement, including pre- and post-event outreach
• Act as a key liaison between internal teams, brand partners, and clients
• Coordinate marketing activations across the lifecycle of partnerships
• Manage execution of campaigns, including content, events, and related deliverables
• Develop and execute advertising campaigns across trade and industry publications
• Manage relationships with media partners to support brand visibility and lead generation
• Lead award submissions and editorial content to enhance WESSCO’s industry presence
• Measure the performance of marketing programs and campaigns
• Analyze impact on brand partner and client KPIs
• Identify opportunities to improve future programs and communications

Requirements:

• Bachelor's degree in Marketing or a related field
• 3–8 years of marketing experience, ideally with a focus on digital and integrated campaigns
• Strong written and verbal communication skills, including copywriting and presentations
• Analytical mindset with the ability to interpret research and apply insights
• Ability to manage multiple projects and prioritize in a fast-paced environment
• Experience collaborating across cross-functional and global teams
• Self-driven, organized, and able to work independently in a remote setting
• Familiarity with AI tools to improve efficiency and productivity
• Advanced degree such as MBA
• Experience working with consumer-facing brands such as fashion, beauty, lifestyle, wellness, or CPG