Senior Digital Marketing Manager

AllCampus is seeking a Senior Digital Marketing Manager to own a high-profile portfolio of PPC campaigns and help lead the evolution of our paid search strategy. The role involves managing campaigns across various platforms and driving quality leads for non-profit university partners while contributing to the team's strategic approach to paid search.

Responsibilities:

• Lead Paid Search Strategy: Partner with team members and leadership to define AllCampus's approach to the evolving paid search landscape, including AI Max, broad match, Performance Max, AI-generated assets, offline data, value-based bidding, personalization, and marketing mix modeling. Translate findings and experience into documented best practices that raise the team's collective performance
• Own Overall PPC Strategy and Execution: Develop and manage high-performing campaigns for a portfolio of university partners across multiple platforms, including Google, Bing, Meta, LinkedIn, Reddit, Spotify, and soon ChatGPT. Stay ahead of industry trends while critically evaluating new opportunities
• Optimize Individual Campaign Performance: Use targets, bids, budgets, media mix, AI-based tools, geotargeting, keywords, audiences, device, and ad creative to maximize lead quality and quantity
• Collaborate Across Teams: Work closely with Strategy, SEO, Content, Design, Student Journey, Enrollment, Technology, and other teams to reach ambitious business goals. The best results at AllCampus come from people who understand how their work fits into the whole and who actively embrace cross-team connections
• Tell Precise Stories with Data: Build reports, presentations, and analyses that inform strategy, improve campaign performance, and clearly communicate insights to stakeholders with varying levels of expertise, including university partners
• Innovate with Testing: Conduct well-designed A/B and multivariate tests to validate new strategies and tools, applying findings to enhance campaign performance, improve operational efficiency, and establish new best practices
• Develop Junior Team Members: This is primarily an individual contributor role (the title reflects account ownership rather than people management). However, you will mentor junior team members consistently and may occasionally manage an intern or coordinator
• Manage Budgets: Oversee individual program budgets, ensuring alignment with targets and adjusting allocations across programs, campaigns, and months to maximize ROI. Contribute to portfolio-wide budget analyses
• Craft Compelling Ad Copy: Write engaging, persuasive, strategically grounded ad copy that reflects program positioning, campaign goals, and platform requirements

Requirements:

• 6+ years of experience in digital marketing with a focus on PPC, including substantial hands-on paid search experience
• Deep knowledge of paid search strategy and platform tools across Google and Bing
• Working knowledge of paid social, particularly Meta and LinkedIn. Advanced knowledge is preferred
• Fluency in using data to build compelling strategies and arguments
• Excellent verbal and written communication skills, including the ability to work with stakeholders of varying expertise
• Advanced critical thinking and sound judgment, particularly when evaluating new tools and strategies
• Demonstrated ability to work independently and self-direct priorities in a remote environment
• Advanced Microsoft Excel skills
• Bachelor's degree
• Agency or lead-generation industry background
• Experience with education marketing
• Skills in data visualization tools (Tableau, Looker Studio, Power BI)
• Proficiency in PPC management tools (Skai, Search Ads 360, Optmyzer, Adalysis, etc.)
• Familiarity with AI workflow tools and automation beyond native ad platforms
• Experience in non-PPC areas of digital marketing (SEO, affiliate, etc.) or strategy
• Knowledge of scripting languages (JavaScript, Python)