Sr. Product Marketing Manager, Technology Solutions, USMPD

Cardinal Health is a global healthcare services and products company headquartered in Dublin, OH. The Sr. Product Marketing Manager for U.S. Medical Products & Distribution, Technology Solutions is responsible for leading the development and implementation of marketing plans for the technology solutions portfolio, ensuring alignment with business goals and driving revenue growth.

Responsibilities:

• Portfolio Leadership: Manage the full lifecycle of technology solutions, including financial performance, roadmap, development, and commercialization, ensuring alignment with business goals
• Innovation & Differentiation: Drive the creation of innovative and differentiated technology solutions that address distribution customer challenges and deliver measurable value
• Market & Customer Insight: Understand the distribution industry, customer needs, and emerging trends to inform solution strategies and ensure relevance and competitiveness
• Strategic Integration: Align technology solutions with the broader U.S. Medical Products & Distribution value proposition to strengthen market positioning and accelerate growth
• Cross-Functional Collaboration: Partner with product management, sales, operations, and IT teams to ensure seamless development and launch of technology solutions
• Performance Measurement: Define KPIs and reporting mechanisms to evaluate solution adoption, customer impact, and financial performance
• Thought Leadership: Represent the technology solutions portfolio in customer engagements, industry forums, and internal strategy discussions to advocate for innovation and differentiation
• Financials and Performance Metrics: Tracking the financial progress to measure their effectiveness and monitor performance metrics
• Regular report-outs to management with insights and recommended actions to exceed financial commitments
• Prepare reports and presentations on product performance and market insights for stakeholders
• Product Marketing and GTM Strategies: Develop compelling product positioning and messaging that differentiates the product in the market
• Create value propositions that resonate with target customer segments
• Plan and execute go-to-market strategies for new product launches, including timelines and messaging
• Coordinate with cross-functional teams (IT & development, enablement, operations, sales, etc.) to ensure a successful launch
• Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments
• Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
• Developing pricing, product, and solution positioning strategies to optimize revenue and profitability
• Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives
• Identify and access potential new opportunities to expand market reach through product roadmap
• Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging
• Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed
• Partner with content team and customer solutions teams to develop customer case studies and white papers
• Collaborate with sales and cross-functional counterparts: Travels with field sales to provide support and help defend and grow business with key customers
• Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified
• Ensures that marketing strategies are effectively executed at the channel level
• Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
• Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel
• Market Intelligence and Insights, including competitive analysis: Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively
• Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD
• Sales Enablement: Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively
• Continued collaboration with the sales and solutions team to gather insights to refine messaging and product

Requirements:

• Bachelor's degree from an accredited university preferred; an MBA is preferred
• 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred
• Self-motivated, entrepreneurial, independent, driven individual to meet objectives
• Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
• Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities
• Excellent written and verbal communication skills and comfort presenting to internal and external audiences
• Ability to influence cross-functional teams without formal authority
• Must be able to travel up to 25% of the time, including some nights and weekends