Social Media Manager (Marketing Strategy)

BAGGU is looking for a strategic Social Media Manager to lead their digital presence in alignment with marketing, brand, and business goals. The role involves building and engaging an active community while driving measurable results through social media strategies and content creation.

Responsibilities:

• Lead social media strategy across all platforms to drive traffic and conversions to our website through engaging content and storytelling
• Develop and execute comprehensive social content strategy that aligns with marketing initiatives while maintaining consistent brand presence across platforms
• Create detailed content calendars (short and long term); partner with Creative team to produce and optimize platform-specific assets that resonate with target audiences
• Monitor and analyze social media metrics, customer behavior trends, and campaign performance to optimize strategy and ROI
• Manage community engagement by monitoring customer sentiment and overseeing responses to comments, DMs, and public forums
• Proactively identify and capitalize on emerging opportunities, including new platforms, features, and moments to maximize brand visibility and engagement
• Oversee product seeding initiatives by identifying and managing relationships with key influencers and brand partners
• Oversee curation and integration of user-generated content across marketing materials such as website, email, and product pages

Requirements:

• Minimum 4 years of experience in social media management, preferably in fashion e-commerce
• Demonstrated success managing social media presence for a high-visibility brand with 500K+ engaged followers across platforms and engaging with online communities
• Strong analytical skills; expert in tracking and reporting on performance, and translating data into strategic direction
• Proven track record of growing social media engagement and driving conversions through organic and paid social initiatives
• Excellent written and verbal communication skills with ability to adapt concepts across different platforms
• Experience developing creative briefs and providing strategic direction to creative teams
• Proficiency in social media management tools and analytics platforms
• Demonstrated knowledge of current social media trends, best practices, and platform-specific content strategies
• Experience in influencer relationship management and product seeding campaigns
• Strong project management skills with ability to coordinate multiple initiatives simultaneously
• Track record of working on long lead timelines and is familiar with fashion/DTC release schedule
• Understanding of e-commerce customer journey and conversion optimization
• Experience working with external brand partners