EverHealth - Head of Growth Marketing (Remote, US)

EverCommerce is a leading service commerce platform on a mission to digitally transform the service economy. They are seeking an innovative, data-driven Head of Growth Marketing to lead their growth marketing organization, focusing on developing high-impact growth strategies for customer acquisition and brand awareness.

Responsibilities:

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy
• Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement
• Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels
• Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives
• Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas
• Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events
• Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs
• Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences
• Own outbound campaign calendar including audience targeting, data strategy, messaging, and coordination with sales and revenue operations teams
• Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn
• Partner with Product Marketing to ensure strategic alignment to EverHealth ICPs, buying personas and messaging frameworks across all campaign channels
• Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment
• Measure and report on the effectiveness of integrated campaigns, making data-driven adjustments as needed, remaining within allocated marketing budget
• Analyze market trends and customer data to identify and forecast new acquisition and expansion opportunities
• Continuously test and optimize marketing strategies to improve performance and drive sustainable growth
• Drive adoption of AI-powered marketing strategies, tools, and workflows to enhance campaign execution, audience targeting, and digital visibility
• Stay ahead of industry trends and emerging marketing technologies to ensure EverHealth remains at the forefront of marketing innovation

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• 10+ years in marketing with demonstrated experience in a leadership role
• Proven success in driving growth, revenue and retention
• Strong understanding of customer acquisition techniques and cost optimization
• Excellent leadership and team management skills
• Strong analytical and problem-solving abilities
• Exceptional communication and presentation skills
• MBA or advanced degree a plus
• Experience in Healthcare tech or B2B SaaS is highly desirable