Product Marketing Manager (Digital Advertising)

Tailored Management is seeking a Product Marketing Manager (Digital Advertising) to support lead generation ads products. The role involves collaborating with cross-functional teams to improve lead quality solutions for advertisers and drive go-to-market efforts for products undergoing major updates.

Responsibilities:

• Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering
• Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Contribute to cross-functional projects that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning
• Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and and internal go-to-market teams

Requirements:

• 2+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication skills that are effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Creative discipline
• G2M or PMM experience
• Self driven and self motivated
• Strong communication skills
• MBA or other relevant advanced degree
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• Experience with go-to-market for products with global reach end-to-end, including sales enablement and writing positioning/narrative
• Experience in the advertising/marketing space with online media related products
• Ads experience
• Big tech or consulting background