Digital Marketing Manager

Tailored Management is seeking a versatile and results-driven freelance digital marketer to join their team. This role will focus on planning and executing paid media, webinar, and outbound lead generation campaigns to drive signups for their programs while supporting other digital marketing initiatives.

Responsibilities:

• Plan, promote, and execute a demand and lead generation marketing plans to drive acquisition for the startup program including through paid media, webinars, and web placements
• Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels
• Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis as needed
• Craft clear, persuasive messaging tailored to distinct audience segments
• Monitor campaign performance metrics and iterate to optimize results
• Utilize marketing and CRM tools effectively to manage campaigns and reporting

Requirements:

• Strong understanding of startups and the ecosystem
• Creative, and willing to think outside of the box
• Proven experience executing paid media, web, webinars and other lead generating digital marketing campaigns via various channels (Reddit, LinkedIn, Product Hunt..etc)
• Strong understanding of digital marketing channels, including email marketing, social media outreach, paid ads, and content marketing
• Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo/Salesforce)
• Data-driven approach with a focus on tracking performance and optimizing campaigns
• 4+ years of relevant experience
• Copywriting
• Basic graphic design or video editing skills
• Demonstrated success driving lead generation and increasing program signups