Downstream Marketing, Product Manager

Shoulder Innovations is a medical device startup that is revolutionizing shoulder replacements. We’re seeking a curious, strategic, and collaborative Downstream Marketing, Product Manager who is excited to shape and execute marketing strategy for our shoulder arthroplasty and ProVoyance portfolio.

Responsibilities:

• Develop product positioning, messaging, and value propositions
• Support product trouble shooting, software updates and best practices
• Analyze product performance metrics and driving data-informed decisions
• Engage with customers, sales teams, and key stakeholders to gather insights
• Plan and travel to industry meetings to showcase product portfolio and messaging
• Own downstream marketing strategy for preoperative planning software
• Develop and execute go-to-market plans to drive product adoption, utilization, and revenue growth for shoulder arthroplasty portfolio
• Partner with sales leadership to create account targeting strategies and commercial playbooks
• Monitor competitive landscape and identify opportunities for differentiation
• Analyze product performance metrics and customer usage data to inform strategy
• Support field sales teams on product features, positioning, and objection handling
• Partner with clinical specialists to ensure consistent messaging and effective product demonstrations
• Support key customer engagements, including product rollouts and strategic accounts
• Translate complex hardware and software capabilities into customer-facing messaging

Requirements:

• Bachelor's degree required
• 3-6 years of experience in marketing, consulting, product management, or related fields
• Strong analytical and problem-solving skills
• Ability to travel approximately 20% of time
• Experience supporting product launches or commercial initiatives
• Experience in healthcare, medical devices, or highly regulated industries
• Familiarity with product lifecycle management and marketing frameworks
• Ability to thrive in a fast-paced, collaborative environment
• MBA or advanced degree preferred