Avery Dennison Corporation is a global materials science and digital identification solutions company. The Product Manager will own the In-Store Digital Media product, responsible for driving retailer adoption and brand demand while ensuring operational capabilities to scale a two-sided media network.
Responsibilities:
- Own the retailer product experience from pilot launch through full deployment, ensuring each partner expands beyond initial pilot stores
- Develop and refine the operations playbook for device logistics, network uptime, and store-level support
- Build the business case tools and ROI frameworks that help retailers justify expansion investments in their in store digital media
- Partner with the commercial team to help drive client adoption of new products
- Drive brand adoption by ensuring the platform delivers measurable campaign performance and clear attribution
- Own impression fill rate and campaign automation capabilities to support scaling from dozens to hundreds of brands
- Partner with account management to understand brand needs and translate them into product improvements
- Conduct ongoing customer research with retailers, brands, and store operations teams to identify problems and opportunities
- Design and run experiments to validate product hypotheses before committing engineering resources
- Define product roadmap based on evidence from customer discovery, competitive analysis, and business priorities
- Make prioritization decisions that balance retailer needs, brand requirements, and operational scalability
- Partner with engineering and design as part of an integrated product team, collaborating on solutions rather than handing off requirements
- Work with sales on retailer pipeline, pricing strategy, and deal support
- Coordinate with account management on brand onboarding, campaign execution, and retention
- Collaborate with data science on measurement methodology and attribution capabilities
Requirements:
- 5+ years of product management experience in B2B software or technology products
- Experience with marketplace, platform, or two-sided network products where you balanced multiple stakeholder needs
- Demonstrated track record of delivering products that achieved measurable business outcomes, not just shipped features
- Strong customer research skills with experience conducting discovery interviews and translating insights into product decisions
- Comfort with ambiguity and early-stage product challenges where experimentation is required
- Strong analytical skills with ability to use data to inform decisions and measure outcomes
- Experience with retail media networks, advertising technology, or digital signage products
- Background in products serving both enterprise customers and SMB/long-tail segments
- Experience with hardware/software integrated products or in-store technology deployments
- Understanding of programmatic advertising, campaign management, or ad operations
- Familiarity with modern product discovery practices
- Experience working in a remote environment