Product Manager - Connected Retail Experiences

Avery Dennison Corporation is a global materials science and digital identification solutions company. The Product Manager will own the In-Store Digital Media product, responsible for driving retailer adoption and brand demand while ensuring operational capabilities to scale a two-sided media network.

Responsibilities:

• Own the retailer product experience from pilot launch through full deployment, ensuring each partner expands beyond initial pilot stores
• Develop and refine the operations playbook for device logistics, network uptime, and store-level support
• Build the business case tools and ROI frameworks that help retailers justify expansion investments in their in store digital media
• Partner with the commercial team to help drive client adoption of new products
• Drive brand adoption by ensuring the platform delivers measurable campaign performance and clear attribution
• Own impression fill rate and campaign automation capabilities to support scaling from dozens to hundreds of brands
• Partner with account management to understand brand needs and translate them into product improvements
• Conduct ongoing customer research with retailers, brands, and store operations teams to identify problems and opportunities
• Design and run experiments to validate product hypotheses before committing engineering resources
• Define product roadmap based on evidence from customer discovery, competitive analysis, and business priorities
• Make prioritization decisions that balance retailer needs, brand requirements, and operational scalability
• Partner with engineering and design as part of an integrated product team, collaborating on solutions rather than handing off requirements
• Work with sales on retailer pipeline, pricing strategy, and deal support
• Coordinate with account management on brand onboarding, campaign execution, and retention
• Collaborate with data science on measurement methodology and attribution capabilities

Requirements:

• 5+ years of product management experience in B2B software or technology products
• Experience with marketplace, platform, or two-sided network products where you balanced multiple stakeholder needs
• Demonstrated track record of delivering products that achieved measurable business outcomes, not just shipped features
• Strong customer research skills with experience conducting discovery interviews and translating insights into product decisions
• Comfort with ambiguity and early-stage product challenges where experimentation is required
• Strong analytical skills with ability to use data to inform decisions and measure outcomes
• Experience with retail media networks, advertising technology, or digital signage products
• Background in products serving both enterprise customers and SMB/long-tail segments
• Experience with hardware/software integrated products or in-store technology deployments
• Understanding of programmatic advertising, campaign management, or ad operations
• Familiarity with modern product discovery practices
• Experience working in a remote environment