Senior Marketing Performance Analyst

CoreWeave is The Essential Cloud for AI™, providing technology and support for innovators in AI. The Senior Marketing Performance Analyst will architect the measurement strategy, collaborating with various teams to optimize marketing tactics and ensure alignment with revenue goals.

Responsibilities:

• Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing’s impact
• Lead the annual and quarterly targets setting process
• Use historical conversion data to build 'reverse funnel' forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets
• Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication)
• Move beyond dashboards to deliver executive-level narratives
• Present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership
• Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data flows into trusted data sets in our data warehouse
• Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI
• Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions