Forward Deployed Marketing Data Scientist

Hightouch is an Agentic Marketing Platform that empowers marketing teams to leverage data and AI for impactful campaigns. The Forward Deployed Marketing Data Scientist will partner with customers and engineering teams to ensure AI-driven marketing campaigns deliver measurable results, focusing on diagnostics, insights, and performance tuning.

Responsibilities:

• Own diagnostics, insights, and tuning for AI Decisioning campaigns
• Explain why AI Decisioning is driving lift using counterfactuals, incrementality breakdowns, and cohort analysis
• Debug performance issues, iterate on reward functions, and ensure the agent’s recommendations align with customer goals
• Investigate experiment setups (send volumes, reachability, channel constraints) and surface actionable recommendations
• Pull down historical data to run exploratory analyses using Polars / Pandas in Jupyter notebooks
• Modify and improve customer feature matrices to unlock deep personalization
• Conduct deeper warehouse-level SQL analyses when insights aren’t available in the UI
• Create templates, notebooks, scripts, and repeatable workflows that improve how we analyze performance across customers
• Identify systemic gaps and influence the direction of ML reporting and introspection
• Present model insights and recommendations to marketers, analysts, and executives
• Explain how the decision engine handles cold start, message transfer learning, exploration vs. exploitation, and more
• Partner closely with Solutions Consultants to identify and drive new opportunities for uplift