VP of Growth Marketing

Axiad is entering the Gartner-endorsed Identity Visibility, Intelligence and Posture (IVIP) category with Axiad Mesh. They are seeking a VP of Growth Marketing to own the full marketing function, develop category-defining narratives, and drive measurable pipeline impact.

Responsibilities:

• Own marketing strategy and operating plan across the Axiad portfolio, with primary focus on defining and winning the IVIP category for Mesh
• Develop the category-defining narrative, messaging architecture, and positioning frameworks that earn analyst inclusion and resonate from CISO to board level
• Personally write positioning and messaging—translate Mesh's technical differentiation (FAIR/ALE risk quantification, identity correlation, closed-loop remediation) into compelling buyer-language narrative that drives value selling
• Lead analyst relations strategy with Gartner, Forrester, KuppingerCole, and Frost & Sullivan. Shape how the market defines IVIP and ensure Axiad is at the center of that conversation
• Build a network of partners, analysts, and industry influencers who amplify the Mesh narrative. Create a repeatable motion for earning external validation and third-party credibility at scale
• Architect a modern, AI-native demand generation engine—ABM, content, digital, events—partnered tightly with the CRO to hit pipeline and conversion targets
• Build and instrument a product-led growth motion at the entry tier to drive land-and-expand revenue for Mesh. Bring a consumer-grade lens—B2C/PLG instincts as a forcing function for simplicity, transparency, and speed in enterprise IAM
• Lead new product introduction launches end-to-end: positioning, enablement, PR/AR outreach, sales and channel readiness, and launch metrics
• Develop full-year GTM plans in lockstep with demand gen and sales, mapping assets to campaign themes at each funnel stage. Monitor performance ruthlessly—kill what isn't working, double down on what is
• Build sales enablement tools that accelerate deal velocity: competitive battlecards, objection handling, product demonstrations, and sales plays tied directly to deal movement and time-to-value
• Personally produce content that builds category authority—executive thought leadership, webinars, LinkedIn presence, customer case studies, contributed articles. Manufacture exposure through volume and consistency, not just quality
• Deliver competitive intelligence to the field and marketing organizations. Maintain deep expertise in the identity security landscape, emerging threats, and regulatory drivers (Zero Trust, CISA, NIST, FedRAMP)
• Operate as a peer to Sales, Product, and the CEO. Contribute to board-level reporting on brand, pipeline, and category traction
• Manage and grow the marketing team (currently 1 direct report + contractors/agencies), with the ability to scale the function as the business grows
• Leverage AI tools across content, demand, and marketing ops as a force multiplier—operating with the mindset that a small, focused team with AI amplification outperforms a large legacy operation

Requirements:

• Marketing experience in B2B SaaS with category-creation experience strongly preferred
• Proven track record personally building positioning and messaging frameworks that earned analyst recognition or defined a new market category
• Deep product marketing chops—you can translate complex technical differentiation into language that moves buyers and equips sellers
• Hands-on experience architecting modern demand generation programs (ABM, content, digital, events) with measurable pipeline attribution
• Track record shipping product-led growth or self-serve trial motions and driving land-and-expand revenue
• Exceptional communicator—polished writer, compelling speaker, and comfortable as the face of the company at industry events and in analyst briefings
• Native fluency with AI tools across marketing workflows. You know how to compete for LLM visibility and use AI to amplify output, not just experiment
• Experience partnering tightly with sales leadership (CRO-aligned) in a revenue-accountable marketing structure
• Player-coach mindset—comfortable building and scaling a function from a small team while personally producing the work
• Domain experience in cybersecurity, identity, or adjacent infrastructure is a plus—not required