Retention Marketing Manager

Mars Health is one of the fastest growing men’s health brands, focusing on subscription business growth. The Retention Marketing Manager will optimize customer lifecycle marketing across various channels to enhance engagement and retention, partnering with multiple teams to improve subscriber lifetime value.

Responsibilities:

• Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints
• Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys
• Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization
• Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns
• Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels
• Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn
• Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

Requirements:

• 4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand
• Strong understanding of retention, subscription, and lifecycle marketing metrics
• Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio
• Strong analytical mindset with a passion for testing, optimization, and performance improvement
• Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first
• Highly organized and execution-oriented with the ability to move quickly across multiple priorities
• Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration