Marketing Manager, Retention

Cable One is a company that focuses on keeping their customers and associates connected to what matters most. The Marketing Manager, Retention will support the development and execution of marketing initiatives aimed at reducing churn and improving customer engagement across various markets.

Responsibilities:

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
• Translate campaign and customer performance data into actionable insights and recommendations
• Partner cross-functionally to support retention initiatives aligned to customer and business needs
• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Manage day-to-day operational execution needs, including retention fulfillment and migration-related initiatives
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Maintain high standards for execution quality, documentation, and operational consistency
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Leverage customer insights, campaign results, and market trends to refine retention strategies and recommendations
• Apply performance insights to improve customer outcomes, reduce churn, and support incremental revenue growth
• Own campaign reporting and performance analysis for assigned retention initiatives
• Translate campaign and customer data into clear, concise insights and actionable recommendations
• Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership
• Identify trends, risks, and opportunities and communicate them proactively to stakeholders
• Ensure reporting accuracy, consistency, and alignment across teams
• Partner closely with Marketing Analytics, Product, Customer Experience, Sales, Legal, Training, and regional teams to support retention initiatives
• Coordinate campaign approvals, timelines, dependencies, and execution across multiple stakeholders
• Support alignment between retention strategy, operational execution, and frontline customer experience
• Serve as a point of contact for retention-related execution, reporting, and process issues
• Maintain and improve retention workflows, documentation, and execution standards
• Identify opportunities to streamline processes, reduce manual work, and improve campaign scalability
• Support evolving platforms, tools, and operational capabilities with minimal disruption to campaign delivery
• Contribute to the development of retention best practices and operational improvements across the team

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management
• Experience managing complex, multi-market campaigns in a fast-paced environment
• Hands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Experience developing and optimizing targeted marketing strategies focused on customer retention and engagement
• Advanced proficiency in Excel and PowerPoint
• Strong organizational skills and attention to detail
• Excellent communication and cross-functional collaboration skills
• Experience in retention marketing within subscription, telecommunications, or services-based industries
• Experience writing customer-facing marketing copy
• Demonstrated success using testing and analytics to improve retention performance
• Familiarity with customer lifecycle strategy, segmentation, and churn mitigation initiatives
• Experience with CRM platforms, marketing automation tools, and campaign analytics systems