Performance Marketing Manager

Martell Media is focused on building impactful brands and ventures. The Performance Marketing Manager will be responsible for driving demand generation and optimizing acquisition channels to convert attention into qualified leads and revenue.

Responsibilities:

• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels
• Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance
• Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution
• Build repeatable acquisition systems that compound performance over time
• Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences
• Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage
• Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates
• Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning
• Work closely with sales to gather feedback on lead quality, objections, and conversion patterns
• Translate insights into stronger messaging, positioning, and creative direction across campaigns
• Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics
• Double down on high-performing campaigns, audiences, and messaging to scale efficiently
• Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration
• Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven
• Implement structured testing frameworks to improve engagement, conversion rates, and audience quality
• Ensure consistency in messaging across all channels, campaigns, and launches
• Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion
• Align marketing sequencing with launch calendars and program-level revenue goals
• Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes
• Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics

Requirements:

• A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems
• Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms
• Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution
• Proven ability to build and optimize high-converting funnels and iterate quickly based on data
• Experience working closely with sales teams to refine messaging and improve conversion
• Player-coach mindset, able to build systems while personally executing at a high level
• High-judgment operator who moves fast, tests aggressively, and scales what works
• Obsessed with turning attention into MQLs, and MQLs into revenue