Senior Lifecycle Marketing Manager | Bankrate

Red Ventures is seeking a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels for the Bankrate website. This high-impact role involves designing multi-step journeys, managing campaigns, and leveraging data to drive performance and communicate effectively with users.

Responsibilities:

• Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis
• Design and manage multi-step, trigger-based lifecycle journeys in Iterable
• Lead creative strategy for your channels — using performance data to develop testable hypotheses on hooks, CTAs, and formats
• Design and maintain attribution frameworks and custom dashboards for your channels
• Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups
• When something breaks — a CPL spike, sudden CVR drop, unexplained churn — you're the first one to form a hypothesis and test a fix
• Use AI tools consistently to accelerate campaign work — drafting copy, building performance reports, generating test hypotheses, or structuring briefs

Requirements:

• 4–7 years owning lifecycle marketing campaigns with direct accountability for performance
• Experience managing email, push, or SMS channels end-to-end in a platform like Iterable, Braze, or similar
• Strong Iterable proficiency — You can build multi-step journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering support
• You design experiments with proper holdouts, evaluate results with statistical awareness, and can build a dashboard or attribution model that stakeholders actually trust
• You can write a strong brief, give useful creative feedback, and identify what's driving a performance change at the copy or format level
• You manage multiple workstreams simultaneously without dropping details
• You write and present with clarity
• You actively use AI tools in your day-to-day work and have a point of view on where they add real value versus where human judgment is irreplaceable
• You hold yourself accountable to outcomes, not just outputs