Senior Marketing Manager - Aggregator

Independence Pet Holdings is a corporate holding company managing a diverse portfolio of pet health brands and services. They are seeking a Senior Marketing Manager - Aggregator to lead the operational and commercial performance of the aggregator channel across their pet insurance portfolio, ensuring profitable growth and operational stability.

Responsibilities:

• Lead performance management across volume, conversion, CPA, and profitability
• Monitor and manage daily and weekly channel performance; lead rapid response actions when volatility occurs
• Provide regular performance updates & insights on results across aggregators
• Identify and execute optimization initiatives across aggregators, including ranking improvements, bid strategies, and offer adjustments
• Identify and execute scale and efficiency opportunities across brands and partners
• Partner with internal analysts to translate insights into commercial plans
• Identify operational and process improvements to drive scale, efficiency, and accuracy across brands and partners
• Track and respond to competitor moves across aggregators and adjacent channels
• Manage major aggregator relationships across the IPH portfolio as the senior point of contact
• Negotiate and sign portfolio-level partnerships with priority aggregators
• Negotiate quarterly new policy targets and CPA guardrails between brand teams and aggregator partners
• Negotiate brand rankings, product offers, visibility enhancements, and promotional opportunities
• Ensure strong accountability, transparency, and long-term value delivery through structured partnership management
• Manage relationships with Brand Aggregator Managers, Marketing teams, and Sales teams to ensure strategic and executional alignment
• Partner with Product, Pricing, Actuarial, and Finance teams to incorporate competitiveness and margin guardrails into operational decisions
• Work closely with Brand Marketing to ensure proposition, creative, and messaging support aggregator success
• Support strategic planning and quarterly performance reviews with senior commercial leaders
• Lead annual and quarterly aggregator strategic planning across the IPH portfolio
• Identify the risks and opportunities that shape investment, ranking strategies, and product prioritization
• Develop, share, and implement Aggregator Best Practice frameworks across brands and partners
• Drive process consistency and operational excellence across the Shared Service Team

Requirements:

• Bachelor's, or Master's degree in Business, Marketing, Economics, Finance, Mathematics, or a related analytical field
• 5+ years in aggregator operations, performance marketing, channel management, strategy consulting or commercial partnerships
• Proven experience driving scalable operational processes and delivering commercial outcomes
• Strong commercial negotiation capability, ideally within marketplace ecosystems
• Strong analytical mindset with the ability to understand drivers across multiple partners, interpret performance data and drive decisive action
• Excellent communication and relationship-building skills across internal and external stakeholders
• Experience with aggregators/price comparison sites, insurance, pet industry or performance marketing
• Understanding of funnel metrics, ranking algorithms, CPA optimization, and aggregator ecosystems
• Comfort with performance dashboards and working alongside data teams