Senior Product Marketing Manager

Billtrust is a leader in B2B accounts receivable workflow and payment software, providing AI-powered solutions to enhance customer satisfaction. The Senior Product Marketing Manager will develop and execute go-to-market strategies, elevate market positioning, and collaborate with various teams to ensure successful product launches and customer engagement.

Responsibilities:

• Lead the development of clear, compelling, and differentiated product messaging, positioning, and proof points grounded in deep customer, vertical, and global market insights—setting the standard for the broader marketing team
• Serve as the organization’s foremost subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, translating complex insights into actionable marketing strategy
• Architect and execute comprehensive marketing plans that accelerate market awareness, customer engagement, and product adoption across key segments and verticals
• Own the end-to-end execution of GTM initiatives for major product launches and updates, orchestrating alignment across the customer lifecycle in close partnership with Revenue Marketing and Product Management
• Drive Billtrust’s thought leadership strategy, producing high-impact content across multiple formats—including webinars, whitepapers, website, video series, and event programming—to build brand authority and market presence
• Define and lead the sales enablement strategy by developing and maintaining a best-in-class suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that accelerate the sales cycle and communicate the vision and value of Billtrust products
• Synthesize market, competitive, and customer insights to proactively influence the product roadmap, ensuring a consistent and compelling customer experience in close collaboration with Product Management
• Mentor and provide strategic guidance to junior product marketing team members, fostering skill development and elevating overall team output
• Identify emerging market opportunities and potential risks, leveraging an agile approach to rapidly adapt GTM strategies in response to evolving industry trends and competitive dynamics
• Drive cross-functional collaboration with Sales, Product, Finance, and other internal stakeholders to ensure aligned go-to-market execution and a seamless customer experience

Requirements:

• 6–9 years of experience in B2B product marketing in SaaS, with required background in fintech, payments, or accounts receivable software
• Proven track record of independently owning and executing full-cycle GTM strategies for complex B2B products, with measurable impact on pipeline and revenue
• Exceptional communicator—able to translate intricate product capabilities into compelling narratives for diverse audiences including C-suite, sales teams, and customers
• Demonstrated ability to work cross-functionally and influence without authority across Sales, Product, and Marketing stakeholders
• Strong analytical mindset with the ability to synthesize market, competitive, and customer data into strategic recommendations
• Demonstrated proficiency with AI tools as a core part of day-to-day PMM workflows, including hands-on experience with Claude or comparable LLMs for research synthesis, content development, and strategic analysis
• Experience mentoring junior marketers and elevating team performance
• Experience documenting, standardizing, and scaling product marketing methodologies and playbooks across a growing team
• MBA preferred