Senior Product Marketing Manager

Forter is a human-first, AI-built company focused on transforming commerce through advanced technology. The Senior Product Marketing Manager will be responsible for positioning the platform in the market, driving go-to-market strategies, and collaborating with various teams to enhance business growth.

Responsibilities:

• Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas
• Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates
• Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator
• Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap
• Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate
• Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead

Requirements:

• 4+ years of experience in product marketing within B2B SaaS, enterprise software, or analytics — experience targeting retail and commerce organizations is a plus
• Ability to manage multiple high-priority projects in a fast-paced environment
• Deep empathy for customers and ability to adapt communication to best reach and engage both technical and non-technical audiences
• Knowledge of how to leverage AI tools to drive efficiency and scale impact without sacrificing quality
• Proven ability to build strong relationships across a diverse set of global stakeholders
• Self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done
• Genuine interest in customers and technology, with a desire to learn more about both
• Ability to learn the details of how products work and the daily challenges customers face