Email Marketing Manager

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. The Email Marketing Manager will own the outbound email engine for the SDR team, designing and executing campaigns while analyzing performance to optimize outreach efforts.

Responsibilities:

• Own the outbound email engine for our 20+ person SDR team
• Build sequences that book meetings, A/B test relentlessly, and work with SDRs, AEs, and demand gen
• Design and execute "warmbound" and cold outbound workflows using orchestration tools
• Synchronize outbound "waves" with broader marketing motions, including product launches and webinars
• Map sequences to specific buying triggers and intent signals to increase relevance and conversion
• Mastery of multivariate testing across subject lines, CTAs, and cadences
• Build and maintain comprehensive dashboards tracking KPIs from open rates to pipeline velocity
• Translate raw performance data into strategic recommendations for leadership
• Map specific pain points and competitive landscapes to tailored messaging
• Bridge the gap between sales and marketing by translating live SDR call feedback into high-conversion assets
• Move beyond "spray and pray" to high-relevance segmentation based on firmographics and technographics
• Manage sender reputation, inbox warmup, and global privacy regulations
• Collaborate with operations teams to engineer clean lead handoffs and seamless CRM transitions
• Leverage AI tooling to scale personalized outreach while maintaining a human-centric brand voice
• Partner with large SDR teams to provide the tools, copy, and insights needed for outbound success
• Develop long-term strategies for prospects who are not yet ready to buy