Senior Product Marketing Manager, Regional Product Marketing - Americas

Role Overview

• Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels
• Coordinate cross-functional teams to execute product launches successfully and drive adoption
• Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape
• Utilize market insights to inform product development strategies and ensure alignment with market demands
• Develop pricing strategies that maximize product profitability while remaining competitive in the market
• Determine optimal product placement strategies to reach target customers effectively
• Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion
• Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement
• Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs
• Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing
• Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization
• Collaborate with sales teams, audience marketers, product managers, and customer support to gather insights and feedback for product development
• Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions
• Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively
• Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards
• Make data-driven decisions based on market research, customer insights, and business goals
• Develop long-term strategic plans for product marketing that align with the company's overall objectives
• Stay informed about emerging technologies and industry trends that impact product marketing
• Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
• Minimum of 7 years of experience in product marketing, preferably in the healthcare or technology sector
• Proven experience in global markets, with a deep understanding of diverse market dynamics and customer needs
• Presentation skills, with the ability to articulate complex concepts clearly and persuasively
• Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams

Benefits

• comprehensive medical, vision, dental, and life insurance
• AD&D insurance
• short-term and long-term disability insurance
• sleep care management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• commuter benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• tuition assistance
• Flexible Time Off (FTO)
• 11 paid holidays plus 3 floating days
• 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave