Product Marketing Manager, Security Products

ConnectWise is a leading software company dedicated to the success of technology solution providers. The Product Marketing Manager for Security Products will drive product growth for B2B security solutions, focusing on developing and executing go-to-market strategies, messaging, and positioning while coordinating with cross-functional teams to drive demand.

Responsibilities:

• Sets an example for other GTM function members in all phases of planning and execution
• Is a subject matter expert on security products to other GTM function members
• Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
• Develops unified product positioning and messaging that differentiates our products in the market
• Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
• Oversees security product launches and releases while coordinating the cross-functional execution
• Monitors internal processes for efficiency and validity pre- and post- product launch
• Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
• Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
• Assists with communications, marketing campaigns and sales programs to drive demand for products
• Develops and manages the positioning and messaging for product expansion strategies
• Engages in continuous improvement of team processes

Requirements:

• Strong background in marketing security products to businesses, enterprises, and government agencies
• Exceptional customer service and indirect leadership skills
• Willingness to work in a team environment while being self-driven
• Strong organizational skills with ability to develop and execute GTM plans
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Excellent presentation and communication skills
• Ability to effectively communicate with executive leadership and stakeholders
• Strong verbal and written communication skills, blogging as well as collateral
• Strong ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge
• Track record of successfully using AI tools and systems to determine best practices for content, understand the market landscape, shape and tune messaging
• Ability to work in a fast-paced environment with multiple, shifting priorities
• Bachelor's degree in related field or equivalent business experience
• 4+ years of relevant experience (product marketing or heavily outbound product management)
• Track record of driving successful security products into the SMB or Enterprise market