Online Enrollment Marketing Manager

Beacon Hill is a premier National Information Technology Staffing Group, and they are seeking an Online Enrollment Marketing Manager to support graduate and online enrollment marketing programs within a higher-education environment. The role focuses on hands-on execution, project management, and day-to-day delivery across digital enrollment marketing initiatives.

Responsibilities:

• Ownership of digital marketing performance across paid and owned channels (search, social, display, and email), as well as oversight of lead generation, inquiry management, and application conversion strategies
• Serve as a key leader in CRM operations (Slate), ensuring effective use of automation, segmentation, and data-driven decision-making to optimize the prospective student journey
• Monitor performance metrics, forecasting enrollment, and quickly identifying and implementing strategies to improve yield and efficiency
• Strong collaboration with academic program leadership, external vendors, and internal stakeholders, as well as the ability to step into an existing structure and provide immediate leadership, stability, and direction

Requirements:

• Must have hands on execution experience supporting both online and graduate enrollment marketing programs in higher education
• Minimum five years' direct experience in enrollment marketing in a competitive, higher ed environment
• Experience building and maintaining an infrastructure in support of enrollment marketing activities, including plan development, vendor management, data storage and analysis, and funnel management/tracking
• The ideal candidate is both a strategic thinker and an operational executor, with demonstrated experience managing enrollment targets in higher education or a similar B2C environment
• Strong collaboration with academic program leadership, external vendors, and internal stakeholders, as well as the ability to step into an existing structure and provide immediate leadership, stability, and direction
• Ownership of digital marketing performance across paid and owned channels (search, social, display, and email), as well as oversight of lead generation, inquiry management, and application conversion strategies
• Serve as a key leader in CRM operations (Slate), ensuring effective use of automation, segmentation, and data-driven decision-making to optimize the prospective student journey
• Monitor performance metrics, forecasting enrollment, and quickly identifying and implementing strategies to improve yield and efficiency
• Experience with online education, digital marketing analytics, and enrollment management systems is strongly preferred
• Technical marketing skills
• Experience with Google Analytics and marketing automation tools
• Website development and maintenance experience, including proficiency in HTML and content managements