Senior Manager, Retention & Lifecycle Marketing

Loyalty Clubs USA is redefining the way exclusive benefits are delivered to consumers across North America. They are seeking a data-obsessed Senior Manager of Lifecycle Marketing to own the full post-acquisition customer journey across their portfolio of 5 brands, focusing on retention and customer lifetime value. This role involves building and optimizing channels like Email, SMS, referrals, and loyalty programs to drive repeat purchases and reduce churn.

Responsibilities:

• Develop and execute the full email and SMS strategy—welcome flows, post-purchase nurture, win-back, VIP, re-engagement, and promotional campaigns—across all 5 brands
• Build, test, and optimize automated flows and segmentation logic to deliver the right message to the right customer at the right moment
• Own deliverability, list hygiene, compliance (CAN-SPAM, TCPA), and sender reputation across all brands
• Drive continuous improvement through rigorous A/B testing of creative, copy, send cadence, and audience segments
• Own end-to-end strategy, execution, and optimization of referral and loyalty programs across all brands
• Define program mechanics, reward structures, and tier logic that incentivize repeat purchase and organic brand advocacy
• Partner with product and technology to improve the program experience, integrations, and member portal
• Track program ROI, participation rates, and incremental contribution to revenue and LTV
• Own the full subscriber lifecycle: acquisition flow, active subscriber engagement, pause and skip deflection, and cancel-save sequences
• Optimize the subscriber self-service portal experience to reduce involuntary and voluntary churn
• Partner with finance and operations to manage subscription forecasting, failed payment recovery, and dunning flows
• Identify upsell and cross-sell opportunities within the subscriber base to grow average subscription value
• Manage distinct channel strategies and brand voices across all 5 existing brands while maintaining operational efficiency
• Build scalable playbooks, templates, and launch frameworks so new brand onboarding is fast and repeatable
• Collaborate with brand leads to ensure lifecycle programs reflect each brand's unique positioning and customer relationship
• Serve as the lifecycle subject matter expert as the company evaluates and launches new brands

Requirements:

• 6+ years of lifecycle, retention, or CRM marketing experience, preferably in DTC e-commerce or consumer CPG
• Deep, hands-on expertise with email and SMS platforms—Klaviyo strongly preferred
• Direct experience managing ReCharge or a comparable subscription management platform
• Proven track record building and scaling loyalty and/or referral programs with measurable business impact
• Strong analytical skills—comfortable in Google Analytics, Looker, or similar BI tools; able to build your own reports and draw actionable conclusions from data
• Experience managing lifecycle programs across multiple brands or business units simultaneously
• Excellent cross-functional collaboration and communication skills; able to drive results without direct authority
• Highly organized self-starter who can manage competing priorities and thrive in a fast-paced, high-growth environment
• Experience hiring, developing, or managing direct reports is a plus
• Experience with subscription-first or buy-first-subscribe-second (BFSS) business models
• Familiarity with Attentive, Postscript, or other SMS-first platforms
• Background with loyalty platforms such as Yotpo, LoyaltyLion, or Smile.io
• SQL proficiency or a track record of close collaboration with data and engineering teams
• Experience building lifecycle functions in early-stage or rapidly scaling environments