Airship is a leading company that helps brands enhance customer loyalty and drive revenue through exceptional cross-channel experiences. The Marketing Strategy Consultant will serve as a strategic advisor to enterprise brands, developing high-performance engagement strategies and demonstrating measurable ROI through effective customer interactions.
Responsibilities:
- Map customer value and KPIs: Conduct discovery sessions with key stakeholders to identify core business challenges and build Value Realization Frameworks that connect Airship solutions to measurable outcomes
- Design multi-channel customer journeys: Develop engagement strategies across email, mobile, SMS, digital wallets, and more for enterprise brands
- Own the ROI narrative: Partner with Account Teams to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return
- Drive retention and expansion: Identify pathways for service and feature growth by becoming an integral part of each customer's engagement strategy, contributing to strong net retention rates
- Facilitate strategic workshops: Create and deliver sessions that help customers define their goals, align on priorities, and accelerate digital marketing outcomes
- Translate data into action: Turn customer data and campaign results into actionable insights and recommendations that optimize performance
- Contribute to scalable frameworks: Help develop standardized playbooks and AI-powered tools that elevate consulting quality across the global organization
- Share knowledge with peers: Contribute best practices and learnings with fellow consultants to raise the bar for strategic delivery across the team
- Use AI to work smarter: Apply AI tools for research, content development, and performance auditing to deliver faster, higher-quality strategic guidance
Requirements:
- 4–6 years of experience in consulting, a digital agency, or a client-side marketing role (e.g., CRM Manager, Lifecycle Marketing Manager, CX Strategist)
- Experience designing multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, digital wallets)
- Demonstrated ability to build trusted relationships with VP and Director-level marketing stakeholders
- Strong data-driven storytelling skills, with the ability to translate technical concepts into clear business value
- Experience facilitating strategic workshops or planning sessions for enterprise stakeholders
- Fluency in English required
- Specific expertise in email marketing strategy, deliverability, and measurement
- Experience with one or more Marketing Cloud platforms (Adobe, Oracle, Salesforce) or CRM systems (Salesforce, Microsoft Dynamics)
- Ability to speak, read, and write Spanish is strongly preferred
- Hands-on experience using AI tools to increase productivity in research, reporting, and content creation
- Functional marketing expertise in one or more of Airship's industry verticals (airlines, retail, media, finance)