Akraya, Inc. is an award-winning IT staffing firm recognized for its commitment to excellence. The Marketing Campaign Operations Manager will execute demand generation and sales acceleration programs while collaborating with stakeholders and managing agency relationships to optimize marketing automation and campaign effectiveness.
Responsibilities:
- Serve as the primary contact for Marketing Shared Service requests, including email communications, campaign uploads, and landing page creation
- Execute and manage marketing campaigns in Eloqua, oversee data management initiatives, and maintain campaign data hygiene
- Manage relationships with external marketing agencies, including budgeting, SOWs, and spend tracking
- Optimize lead management processes across marketing channels and maintain accurate Marketing KPI reporting
- Evaluate and enhance the Marketing Technology stack for effectiveness and integration improvements
Requirements:
- Proficiency in Eloqua
- Experience with BI Reporting/ Tableau
- Salesforce Marketing Cloud integration experience
- Prior experience in marketing operations within a technology or related sector