Exclusive Agency (EA) Marketing Program Management Senior Consultant II

Allstate is a company that has been protecting families for over 90 years, focusing on innovative solutions for their customers. They are seeking a Senior Consultant II to support the planning, development, and execution of marketing programs for Exclusive Agencies, aimed at increasing awareness and profitability in local markets.

Responsibilities:

• Develop and execute integrated marketing programs designed to support Exclusive Agency marketing plans
• Lead end-to-end program planning from concepts and pilot design, launch, and optimization
• Contribute to the design of strategies to drive growth and retention through collaboration with internal partners and external vendors overseeing onboarding, scope, timelines, budgets and deliverables
• Manage multiple, complex marketing projects, including developing detailed project plans and timelines
• Create and deliver educational resources, communications and presentations designed to ensure awareness and adoption of programs amongst varied stakeholder groups
• Analyze and report on program performance using insights to modify or improve future programs
• Facilitate cross-functional teams to ensure seamless implementation of marketing campaigns

Requirements:

• Develop and execute integrated marketing programs designed to support Exclusive Agency marketing plans
• Lead end-to-end program planning from concepts and pilot design, launch, and optimization
• Contribute to the design of strategies to drive growth and retention through collaboration with internal partners and external vendors overseeing onboarding, scope, timelines, budgets and deliverables
• Manage multiple, complex marketing projects, including developing detailed project plans and timelines
• Create and deliver educational resources, communications and presentations designed to ensure awareness and adoption of programs amongst varied stakeholder groups
• Analyze and report on program performance using insights to modify or improve future programs
• Facilitate cross-functional teams to ensure seamless implementation of marketing campaigns
• Budgeting
• Deliverables Management
• Marketing Campaigns
• Marketing Planning
• Marketing Programs
• 3 or more years of experience