Manager, Campaign Measurement - Enterprise/Brand Sales (Remote)

Yelp is seeking a Manager, Campaign Measurement to lead a team of Measurement Experts. This role focuses on developing measurement strategies, frameworks, and insights to enhance client engagement and drive revenue growth through data-driven storytelling.

Responsibilities:

• Lead, develop, and scale a high-performing team of Measurement Experts who serve on the frontline account teams
• Help define the organization’s measurement vision, frameworks, and best practices used in client engagements
• Partner with revenue leadership to embed measurement strategy into account planning and go-to-market motions
• Advocate for measurement needs across Product, Data Science, and Engineering
• Serve as key sponsor on key measurement engagements with top advertisers
• Stakeholder in the development of attribution models, lift studies, MMM integrations, and performance analyses
• Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design
• Translate complex analytics into clear, actionable business insights for C-level marketing decision-makers
• Support account team counterparts in navigating conversations on topics such as: MMM, incrementality, cross-device tracking, identity, and privacy
• Equip sales teams with measurement narratives that strengthen renewals, upsells, and new business pitches
• Build measurement playbooks, ROI frameworks, and insight packages tailored to verticals
• Partner with account team counterparts to define KPIs, reporting standards, and system requirements for measurement
• Collaborate with Product Marketing and others on development of new measurement solutions
• Provide feedback loops on advertiser needs, campaign performance gaps, and platform signal quality
• Represent measurement in cross-functional GTM planning and strategic account discussions

Requirements:

• 5+ years in digital advertising, measurement, analytics, econometrics, or marketing science
• Experience leading client-facing analytics or measurement teams at a platform, publisher, or agency
• Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling
• Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences
• Proven success partnering with enterprise sales teams and influencing C-suite marketers
• Experience with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors
• Familiarity with MMM, MTA, identity solutions, event tracking, and privacy-related measurement shifts
• Ability to combine technical credibility with business storytelling to drive revenue outcomes