Director, Regional Marketing & Growth

Wingstop Restaurants Inc. is a fast-growing brand in the restaurant industry focused on delivering flavor. The Director of Regional Marketing & Growth will work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive growth and brand affinity, while leading the execution of marketing plans and initiatives.

Responsibilities:

• Work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinity
• Own and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growth
• Lead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your region
• Develop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagement
• Act as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plans
• Identify and address underperforming markets, partnering with Operations to implement recovery plans and improve results
• Leverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendations
• Collaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-driven
• Influence media planning and allocation to maximize regional impact and return on investment
• Prepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholders
• Identify and activate local partnerships, sponsorships, and influencer opportunities that strengthen cultural relevance
• Proactively introduce new ideas, test-and-learn initiatives, and scalable solutions to drive continuous improvement
• Ensure all initiatives support strong Brand Partner relationships and in-store execution

Requirements:

• BS/BA in Marketing or related field
• 7+ years of experience in Marketing or Field Marketing
• Strong experience in local marketing, media, and activation strategy
• Proven ability to drive business results at a regional or market level
• Experience working cross-functionally with Operations and marketing disciplines
• Strong analytical and data interpretation skills
• Excellent communication, influencing, and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced, ambiguous environment
• Willingness to travel (up to ~40%)
• This role is remote but requires residing in Los Angeles, California. We will not consider candidates who are not in the greater Los Angeles area
• QSR, retail, or franchise experience strongly preferred