Director, Regional Marketing & Growth

Wingstop Restaurants Inc. is a rapidly growing brand in the restaurant industry focused on flavor. The Director of Regional Marketing & Growth will develop and execute marketing strategies to drive growth, enhance brand awareness, and support franchisees across the region.

Responsibilities:

• Work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinity
• Own and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growth
• Lead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your region
• Develop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagement
• Act as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plans
• Identify and address underperforming markets, partnering with Operations to implement recovery plans and improve results
• Leverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendations
• Collaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-driven
• Influence media planning and allocation to maximize regional impact and return on investment
• Prepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholders
• Identify and activate local partnerships, sponsorships, and influencer opportunities that strengthen cultural relevance
• Proactively introduce new ideas, test-and-learn initiatives, and scalable solutions to drive continuous improvement
• Ensure all initiatives support strong Brand Partner relationships and in-store execution

Requirements:

• BS/BA in Marketing or related field
• 7+ years of experience in Marketing or Field Marketing
• Strong experience in local marketing, media, and activation strategy
• Proven ability to drive business results at a regional or market level
• Experience working cross-functionally with Operations and marketing disciplines
• Strong analytical and data interpretation skills
• Excellent communication, influencing, and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced, ambiguous environment
• Willingness to travel (up to ~40%)
• This role is remote but requires residing in Los Angeles, California. We will not consider candidates who are not in the greater Los Angeles area
• QSR, retail, or franchise experience strongly preferred