Senior Manager, North America Field Marketing

Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. They are seeking a Senior Manager, North America Field Marketing to lead execution of regional marketing programs and support pipeline creation and conversion to revenue across the U.S. and Canada.

Responsibilities:

• Execute integrated field marketing programs that generate qualified pipeline and support progression to closed business across North America, with a focus on Mid-Market
• Partner with sales leadership to align on priorities, develop joint plans, and ensure marketing programs support pipeline progression, conversion, and attainment of regional revenue targets
• Execute regional marketing plans aligned to Americas Marketing priorities and global program strategy
• Activate global engagement programs (events, account-based engagement, and customer programs) within North America
• Manage execution of the field marketing budget, optimizing spend across programs to improve performance
• Prioritize regional programs and activities based on pipeline impact, sales needs, and performance data, making tradeoffs to maximize results within available resources
• Plan and deliver field events aligned to global frameworks and regional priorities, with a clear focus on driving high-quality engagement that converts to pipeline and revenue
• Partner with Global Engagement Programs to support execution of executive engagement and customer programs in-region
• Collaborate with Channel Marketing to support partner activation and co-marketing programs
• Adapt and localize global campaigns for effective execution in North America
• Monitor program performance and optimize campaigns based on pipeline quality, conversion rates, and contribution to revenue outcomes
• Champion adoption of AI-enabled tools and workflows to improve efficiency, scale execution, and enhance decision-making
• Manage and develop team members, providing direction and coaching to support delivery and performance
• Expected travel: 20–30%

Requirements:

• 6–10 years of B2B marketing experience in field, demand generation, or regional roles
• Experience executing marketing programs that drive pipeline and demonstrate impact on conversion, deal progression, or revenue outcomes
• Strong understanding of digital demand, field programs, and event execution
• Experience working in a partner-led or channel-driven environment
• Experience managing and developing team members or leading cross-functional initiatives
• Strong project management and organizational skills
• Experience working with modern marketing and sales tools, including CRM platforms (e.g., Salesforce), marketing workflow and automation tools (e.g., Asana, Stensul), event platforms (e.g., Goldcast), and analytics/reporting tools (e.g., PowerBI or similar)
• Analytical mindset with experience using marketing tools to measure performance
• Demonstrated experience applying AI-powered tools or automation to improve efficiency
• Strong collaboration and communication skills