Marketing Event Manager

Zillow is a leading real estate platform that supports agents with tools and experiences to grow their business. The Marketing Event Manager will shape Zillow's strategy for agent-facing events, overseeing execution and building partnerships that drive revenue growth and brand engagement.

Responsibilities:

• Lead strategy and execution for Zillow’s agent-facing sales events, including regional activations, summits, webinars, and large-scale brand experiences
• Define program goals, audience experiences, and success metrics that strengthen the brand, deepen agent engagement, and support pipeline and revenue outcomes
• Oversee end-to-end event delivery, including vendor management, speaker support, creative integration, run of show, onsite execution, and virtual event quality
• Build and scale a brokerage-focused partnerships program with clear packages, tiers, assets, and activation opportunities that support both custom and repeatable programs
• Identify, negotiate, and manage brokerage and industry partnerships that align with Zillow’s brand and create mutual value
• Partner with Legal, Finance, Sales, Brand, and Marketing to develop compliant, effective programs that drive revenue, improve efficiency, and support long-term partnership growth
• Create scalable playbooks, workflows, budget models, and project management systems that improve quality, efficiency, and predictability across the events portfolio
• Use reporting, executive communications, and cross-functional alignment to measure performance, share insights, and continuously improve event and partnership strategy

Requirements:

• 7–10 years of experience in event marketing, experiential marketing, partnerships, sponsorships, or related strategic marketing roles
• Proven success leading large-scale event programs from strategy through execution with measurable business impact
• Experience building and managing partnerships, sponsorships, or other marketing initiatives that drive revenue or business growth
• Strong strategic thinking and operational judgment, with the ability to turn complex challenges into clear, actionable plans
• Excellent communication and relationship-building skills, with the ability to influence senior stakeholders and external partners
• Financial acumen, including experience managing budgets, forecasting, and evaluating return on investment
• Comfort working cross-functionally in fast-moving, evolving environments
• Ability to travel up to 40% for key event programs