Go-to-Market Enablement Manager

ProShop ERP is a company dedicated to delivering powerful manufacturing software to improve businesses and communities. They are seeking a Go-to-Market Enablement Manager to enhance the productivity of their sales teams through effective onboarding, training, and process optimization.

Responsibilities:

• Own the end-to-end onboarding journey for BDRs, AEs, CSMs, and RevOps hires, with explicit ramp milestones and measurable graduation criteria
• Design and deliver structured, role-specific onboarding programs in partnership with Sales Leadership, Product, and Marketing to ensure new hires get timely product, messaging, and process training
• Run certification checkpoints that gate reps into live pipeline only when they've demonstrated competency, not just attendance
• Continuously analyze ramp data to identify where new hires get stuck and remove those bottlenecks
• Partner with Sales Leadership to define competencies by role and segment, then build recurring training and coaching programs targeted at the skills that correlate with quota attainment, including discovery, objection handling, ERP product depth, value-based selling, and expansion motions
• Coordinate internal certifications and progression programs to develop a continuous learning culture
• Coach managers on how to lead with enablement in mind and support their team's development
• Collaborate with Customer Success to ensure consistent messaging and lifecycle engagement across the full customer journey
• Own the playbooks, SOPs, and CRM/tooling workflows that reps actually use day-to-day. Keep them tight, current, and easy to find. Sunset what isn't being used
• Lead enablement initiatives around major operational or platform changes (CRM, AI tooling, pricing, packaging, product releases) and reinforce wins and process changes through lightweight, ad-hoc communications when there's a meaningful change to land
• Partner with stakeholders across departments to ensure new processes are fully adopted and consistently applied
• Define and track success metrics for enablement programs, including time-to-productivity, quota attainment and sales velocity, expansion revenue influenced, adoption of processes and tools, and content engagement and influence on closed-won revenue
• Report on enablement effectiveness to GTM leadership and continuously iterate based on feedback and outcomes
• Reinforce GTM wins and process changes through lightweight, ad-hoc communications and periodic cross-functional sessions when there's a meaningful change to land

Requirements:

• 6+ years of experience in sales enablement, sales training, or GTM operations within a high-growth SaaS environment
• Deep understanding of B2B customer lifecycle stages, especially in sales and post-sale engagement
• Experience supporting diverse GTM teams including Sales, CSM, RevOps, and Marketing
• Demonstrated experience integrating AI tools into GTM workflows — for example, AI sales coaching, conversation intelligence, generative AI for content creation, or AI-driven CRM automation
• Demonstrated success in designing and scaling onboarding and training programs
• Strong skills in instructional design, content creation, and facilitation — with comfort using AI as a co-author and accelerator
• Excellent verbal and written communication skills with the ability to present complex ideas clearly and effectively
• Comfort with sales data and analytics — you can pull a report, spot a pattern, and design an intervention from it
• Hands-on experience with enablement and productivity tools such as: CRM systems (HubSpot), Enablement platforms (Scribe), Conversation intelligence / AI coaching tools (Gong & Claude)
• Self-starter with strong organizational and project management skills; able to manage multiple initiatives simultaneously
• Experience in or familiarity with ERP, manufacturing, or industrial software environments
• Certification or formal training in sales methodologies
• Background in sales, customer success, or field enablement is a strong plus
• Demonstrated experience building prompt libraries, AI playbooks, or generative-AI–powered enablement assets
• Familiarity with AI agents, autonomous sales workflows, or LLM-based knowledge management
• Comfort partnering with RevOps/Data on AI governance, content quality controls, and responsible AI use within GTM