Integrated Marketing Manager

Suralink is a fast-growing Software as a Service (SaaS) technology company looking for an Integrated Marketing Manager to join their team. The role involves orchestrating various marketing programs, including events, webinars, and content strategies to generate pipeline across different segments.

Responsibilities:

• Plan and execute our industry event presence — trade shows, conferences, and sponsorships — from strategy through on-site execution and post-event follow-up
• Own the field event program: regional dinners, customer roundtables, partner events, and executive engagements
• Manage the full event lifecycle, including vendor selection and management, booth design, pre- and post-event outreach, swag, logistics, and lead capture
• Drive ABM execution across events: ensure target accounts are invited, engaged on-site, and handed off to sales with a clear follow-up plan
• Coordinate the webinar program end-to-end: platform management, promotion, live production, and follow-up
• Partner with Product Marketing and Alliance partners to deliver co-marketing and thought leadership webinars that convert
• Produce SEO-optimized blog content using AI tools against keyword briefs supplied by the SEO agency
• Edit, fact-check, and publish on a consistent editorial cadence; maintain on-page SEO hygiene in partnership with the agency
• Own organic social strategy on LinkedIn: editorial calendar, content production, and community engagement
• Build an employee advocacy motion that amplifies events, webinars, content, and product launches
• Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing
• Partner with Customer Success and Product Marketing to identify advocates, gather stories, and feed the advocacy pipeline
• Build and execute campaigns in HubSpot — including segmentation, nurture workflows, event follow-ups, and webinar journeys — in partnership with RevOps, who owns platform administration and data operations
• Maintain clean campaign attribution so pipeline contribution is measurable by program

Requirements:

• 4-6 years of B2B marketing experience, ideally in SaaS
• Hands-on experience running industry and field events from strategy through flawless execution
• Proven track record of running webinar programs that generate pipeline, not just registrations
• Strong writing and editorial judgment; comfortable using AI tools to produce brand-aligned content from a brief
• Working knowledge of HubSpot (or a similar marketing automation platform) and ABM principles
• Experience partnering with sales on account-based programs and with agencies on SEO and paid search
• Detail-obsessed program manager who can run multiple workstreams in parallel without dropping the ball
• Comfort with data and reporting — you know whether your programs are working and can make the case with numbers
• Experience marketing to the accounting, audit, or professional services industry
• Experience with ABM platforms (e.g., 6sense, Demandbase, RollWorks)
• Established LinkedIn content chops or a demonstrated organic social playbook
• Prior customer advocacy or review program experience