Senior Manager, Brand Marketing

Barracuda is a leading cybersecurity company providing complete protection against complex threats. We are seeking a creative, results-driven Senior Manager, Brand Marketing to lead the development and execution of high-impact brand campaigns that drive awareness, engagement, market visibility, and pipeline.

Responsibilities:

• Plan and execute brand advertising (brand generation / brand-led growth) campaigns across digital, social, and experiential channels. Measure performance and optimize programs using brand awareness, leads and pipeline metrics
• Collaborate cross-functionally with product marketing, partner programs, customer marketing, customer support, and other teams to deliver integrated marketing communications and launch campaigns
• Partner with our in-house creative team to develop guerrilla marketing activations and distinctive brand moments that generate buzz and earned media
• Identify and manage co-marketing opportunities that expand brand reach, and work cross-functionally to ensure partner branding remains accurate and up to date
• Ensure brand identity and guidelines are applied consistently across the organization; collaborate with leadership and creative teams to evolve the brand as needed to maintain competitive differentiation
• Develop product and feature names in partnership with product, product marketing, and Legal teams

Requirements:

• 8+ years of experience in brand marketing, integrated marketing, or brand advertising, with a proven track record of developing and executing successful brand campaigns and identity initiatives
• Demonstrated experience working with in-house creative teams to deliver brand campaigns, guerrilla marketing tactics, integrated launches, and brand identity rollouts
• Strong understanding of digital brand advertising channels and how to balance brand awareness with pipeline impact
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Analytical mindset with the ability to interpret data and metrics to inform decision-making
• Strong project management skills, including the ability to prioritize work, manage multiple initiatives simultaneously, and maintain close attention to detail
• Creative problem-solver with flexibility, adaptability, and a strong bias for action
• Comfortable operating in an ambiguous, fast-paced, and agile environment
• BA/BS degree required
• Experience in B2B technology marketing
• Cybersecurity experience strongly preferred