Barracuda is a leading cybersecurity company providing complete protection against complex threats. We are seeking a creative, results-driven Senior Manager, Brand Marketing to lead the development and execution of high-impact brand campaigns that drive awareness, engagement, market visibility, and pipeline.
Responsibilities:
- Plan and execute brand advertising (brand generation / brand-led growth) campaigns across digital, social, and experiential channels. Measure performance and optimize programs using brand awareness, leads and pipeline metrics
- Collaborate cross-functionally with product marketing, partner programs, customer marketing, customer support, and other teams to deliver integrated marketing communications and launch campaigns
- Partner with our in-house creative team to develop guerrilla marketing activations and distinctive brand moments that generate buzz and earned media
- Identify and manage co-marketing opportunities that expand brand reach, and work cross-functionally to ensure partner branding remains accurate and up to date
- Ensure brand identity and guidelines are applied consistently across the organization; collaborate with leadership and creative teams to evolve the brand as needed to maintain competitive differentiation
- Develop product and feature names in partnership with product, product marketing, and Legal teams
Requirements:
- 8+ years of experience in brand marketing, integrated marketing, or brand advertising, with a proven track record of developing and executing successful brand campaigns and identity initiatives
- Demonstrated experience working with in-house creative teams to deliver brand campaigns, guerrilla marketing tactics, integrated launches, and brand identity rollouts
- Strong understanding of digital brand advertising channels and how to balance brand awareness with pipeline impact
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
- Analytical mindset with the ability to interpret data and metrics to inform decision-making
- Strong project management skills, including the ability to prioritize work, manage multiple initiatives simultaneously, and maintain close attention to detail
- Creative problem-solver with flexibility, adaptability, and a strong bias for action
- Comfortable operating in an ambiguous, fast-paced, and agile environment
- BA/BS degree required
- Experience in B2B technology marketing
- Cybersecurity experience strongly preferred