Head of Content Marketing

Playbook is a leading creator platform for fitness, health, and wellness, focused on helping creators build sustainable businesses. They are seeking a Head of Content Marketing to own and grow the content function, set strategy, build a team, and produce high-quality content across various formats.

Responsibilities:

• Own the content strategy across organic search, social, video, written, podcast, and creator enablement. Define what we do, what we do not do, and why
• Set and maintain the editorial bar. Establish the production workflows, the quality standard, and the cadence the team can sustain
• Lead with the work. In your first phase, you will write, produce, and ship a meaningful share of the content yourself. We expect senior leaders to model the bar
• Build the team. Identify the right roles, hire the right people, and develop them
• Drive measurable outcomes. Define a small set of content KPIs and build the reporting that ties content output to pipeline, signups, and revenue
• Partner across the company. Coordinate with Growth, Product Marketing, Sales, and Product. Your work should compound theirs and vice versa
• Use modern tools to expand output. Identify and deploy the AI workflows, automations, and editorial systems that let a small content team punch above its weight

Requirements:

• 8+ years in content marketing or content-led growth. You can show traffic, ranked positions, leads, and revenue impact tied to your work
• Hands-on producer. You can write the article, script the video, brief the editor, and approve the final cut. You are senior, but you are not above the work
• Cross-format fluency. SEO articles, video scripts, social, case studies, podcasts, and long-form content. You do not need to be elite at every format, but you need to be strong across the board
• Deep working knowledge of how SaaS and creator businesses actually grow: positioning, offers, lead generation, conversion, and retention. You can hold your own in a tactical conversation with a sophisticated operator
• Strong organic search foundation. Keyword research, technical hygiene, internal linking, content briefs, and a credible point of view on AI search
• Track record of hiring and developing content talent. You know how to interview, coach, and unblock
• Operator mindset. You push for the best hook, not the 'good enough' hook. You measure what you ship. You do not settle
• Exceptional communicator. We are remote-first and async-friendly; your voice has to carry the weight
• Lived experience in fitness, health, wellness, or an adjacent creator vertical
• Familiarity with the creator economy ecosystem and the platforms creators use
• Background as a creator yourself. You have built and monetized your own audience
• Experience operating a podcast or video channel that found an audience
• Comfort working with data tools, BI dashboards, and modern SEO platforms
• A network you can tap for collaborations and referrals