Head of Marketing

Bobyard is an innovative company automating construction takeoff with AI technology. The Head of Marketing will build the marketing function from the ground up, focusing on brand positioning, demand generation, and team building to establish Bobyard as the leading brand in AI for construction.

Responsibilities:

• Category creation: Make 'AI takeoff' synonymous with Bobyard. Define our narrative for every trade we enter and ensure the market feels our launch before competitors react
• The full GTM engine: Brand, product marketing, performance, content, SEO, field, partnerships, events, and comms. You connect it all to pipeline and revenue
• Product launches that win markets: Own GTM for Bobyard 2.0 and beyond. Turn complex CV models into stories contractors repeat on jobsites
• Demand generation at scale: Build the paid and organic machine that turns spend into qualified pipeline. Know your CAC, payback, and what to kill by Friday
• Sales enablement: Arm AEs with decks, demos, case studies, and competitive intel that actually closes deals
• Brand and creative: Set the bar. Bobyard should look and feel like the most sophisticated software our customers will ever touch — because it is
• Team building: Hire, coach, and scale a high-performing team. Know when to use agencies, when to hire in-house, and when to take the moonshot bet yourself
• Analytics and truth: Build the dashboard the board sees. Pipeline sourced, win rate by message, ROI by channel. No vanity metrics