Principal Analyst – AI-Enabled Marketing

Role Overview

• Research and analyze AI's impact on marketing decision-making and execution cycles
• Write and produce content in various formats such as reports and podcasts
• Apply Forrester’s research frameworks to help clients solve business challenges
• Establish industry presence as a thought leader and influential speaker
• Evolve and productize marketplace coverage with sales and analyst relations

Requirements

• At least 10 years of experience in senior marketing, strategy, or marketing leadership roles
• Demonstrated expertise in how marketing organizations are designed and run
• Deep understanding of how AI and automation are reshaping marketing work
• Practical experience applying AI in marketing
• Established credibility as a thought leader through writing, speaking, or research
• Collaborative mindset and comfort working within a team
• Willingness to travel about 25% of the time

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible working hours
• Professional development