Senior Manager- Global Service Marketing

BD is one of the largest global medical technology companies in the world, and they are seeking a Senior Manager of Global Service Marketing. This role is responsible for developing and executing service marketing programs to strengthen customer loyalty and drive demand for service offerings across all regions.

Responsibilities:

• Develop and implement comprehensive marketing plans for the core and value-add service portfolio tailored to clinical customer segments
• Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates at and beyond point of instrument sale
• Partner with product management to ensure alignment and positioning of service offerings to the needs of clinical customers for lab automation, microbiology, molecular diagnostics, liquid chromatography & mass spectrometry solutions
• Translate value propositions into high-impact messaging, compelling marketing collateral, and effective selling tools
• Lead multi-channel campaigns to drive demand for platform service plans and value-add services including training, compliance services, software implementation, and informatics solutions
• Analyze install base data, competitive service offerings, and market trends to identify growth opportunities, segmentation strategies, and unmet customer needs
• Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives

Requirements:

• Bachelor's degree in marketing, business, science, or related field required
• 5+ years of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry required
• Demonstrated success in driving service attachment, contract renewals, and developing value-based marketing campaigns required
• Familiarity with clinical laboratory workflows, regulatory requirements, and diagnostics market required
• Experience with CRM and service management software required
• Experience leading cross-functional projects in a matrix organization
• Ability to travel domestically and internationally as needed required