Swoon is a company specializing in Healthcare and B2B Marketing, seeking a Marketing Project Specialist to support integrated marketing programs within the Healthcare segment. This role focuses on the tactical execution of marketing initiatives, including campaign management, event coordination, and cross-functional collaboration.
Responsibilities:
- Support the development and execution of marketing programs, campaigns, promotions, and communications initiatives
- Assist with project planning and campaign coordination for go-to-market activities and product launches
- Coordinate development of marketing collateral, newsletters, emails, blogs, sales tools, and promotional content
- Track campaign deliverables and ensure deadlines and schedules are met
- Execute campaigns using marketing automation platforms and tools, including Marmind
- Monitor, analyze, and report on campaign performance metrics and recommend optimizations
- Conduct ongoing audits and updates of marketing materials, web content, and sales tools
- Coordinate logistics and deliverables for tradeshows, conventions, webinars, seminars, training sessions, and customer events
- Support event reporting and identify opportunities for process or performance improvements
- Partner with stakeholders across Marketing and broader business teams
- Communicate effectively with a variety of audiences, including senior leadership and executive stakeholders
- Support operational and tactical marketing initiatives across multiple projects simultaneously
Requirements:
- Bachelor's degree in Marketing or related field
- 5–7 years of experience in a marketing environment, preferably within B2B marketing
- Experience supporting marketing campaigns, project coordination, and marketing operations
- Familiarity with marketing automation platforms and CRM systems
- Strong proficiency with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
- Strong project management and organizational skills with exceptional attention to detail
- Excellent written and verbal communication skills
- Comfortable working cross-functionally across teams and departments
- Self-starter with the ability to manage multiple priorities in a fast-paced environment