Marketing Project Specialist (Health Tech)

Swoon is a company specializing in Healthcare and B2B Marketing, seeking a Marketing Project Specialist to support integrated marketing programs within the Healthcare segment. This role focuses on the tactical execution of marketing initiatives, including campaign management, event coordination, and cross-functional collaboration.

Responsibilities:

• Support the development and execution of marketing programs, campaigns, promotions, and communications initiatives
• Assist with project planning and campaign coordination for go-to-market activities and product launches
• Coordinate development of marketing collateral, newsletters, emails, blogs, sales tools, and promotional content
• Track campaign deliverables and ensure deadlines and schedules are met
• Execute campaigns using marketing automation platforms and tools, including Marmind
• Monitor, analyze, and report on campaign performance metrics and recommend optimizations
• Conduct ongoing audits and updates of marketing materials, web content, and sales tools
• Coordinate logistics and deliverables for tradeshows, conventions, webinars, seminars, training sessions, and customer events
• Support event reporting and identify opportunities for process or performance improvements
• Partner with stakeholders across Marketing and broader business teams
• Communicate effectively with a variety of audiences, including senior leadership and executive stakeholders
• Support operational and tactical marketing initiatives across multiple projects simultaneously

Requirements:

• Bachelor's degree in Marketing or related field
• 5–7 years of experience in a marketing environment, preferably within B2B marketing
• Experience supporting marketing campaigns, project coordination, and marketing operations
• Familiarity with marketing automation platforms and CRM systems
• Strong proficiency with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
• Strong project management and organizational skills with exceptional attention to detail
• Excellent written and verbal communication skills
• Comfortable working cross-functionally across teams and departments
• Self-starter with the ability to manage multiple priorities in a fast-paced environment