Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. As Product Marketing Manager for HPE Alletra Storage MP X10000, you will own the platform's positioning and go-to-market strategy, translating technical strengths into compelling narratives for both technical buyers and executives.
Responsibilities:
- Own positioning and messaging for HPE Alletra Storage MP X10000 across core workloads including analytics and modern data protection
- Translate platform capabilities into clear customer outcomes, differentiated value, and competitive advantage
- Maintain and evolve messaging frameworks that reflect real-world use cases and buyer priorities
- Lead product launches, updates, and GTM readiness for X10000, ensuring clear, consistent messaging across all channels
- Partner with demand, digital, and content teams to activate campaigns and assets that drive awareness and pipeline
- Ensure sales motions are grounded in strong product narratives and aligned to buyer journeys
- Equip global sales and channel teams with clear, confident messaging, talk tracks, and tools that improve win rates
- Support deal cycles with targeted positioning, competitive differentiation, and customer-facing materials
- Act as a bridge between product, marketing, and field teams to ensure alignment and clarity
- Partner with Data Fabric, AI, and hybrid cloud PMMs to integrate X10000 into broader narratives without losing product clarity
- Work closely with the data protection product marketing team to align positioning, use cases, and joint sales motions, ensuring a cohesive story across primary storage, protection, and recovery
- Support analyst relations and press engagement with product-level insights and positioning
- Act as a subject-matter expert on X10000, representing the product internally and externally
Requirements:
- Bachelor's degree in Marketing, Engineering, Computer Science, or related field; MBA preferred
- 6–8+ years in product marketing across enterprise infrastructure, storage, data platforms, or cloud
- Proven track record building differentiated narratives and high-impact content
- Experience positioning complex solutions in competitive, fast-evolving markets
- Strong understanding of object storage, analytics workloads, and modern data protection architectures
- Ability to translate deep technical capabilities into clear, differentiated market positioning
- Strong storytelling and communication skills, including executive presentations
- Ability to drive clarity and alignment across cross-functional teams
- Analytical mindset with comfort using data to inform positioning and GTM decisions